When to Use an Actual Vehicle Photo vs. Stock Images Car Dealerships Purchase

Actual Vehicle Photo vs. Stock Images Car Dealerships

Car dealerships might have a vast inventory of new and used cars. To advertise their inventory, stock images car dealerships purchase might be chosen for their high-resolution and extensive options. For example, stock images typically offer an array of options that display a specific vehicle model’s interior and exterior design and features. Yet, there are … Read more

This is the One Way that All Dealerships Should Use AI

Dealerships Should Use AI

Artificial intelligence (AI) has integrated into business practices. AI is used to help predict customer preferences via algorithms online. AI also is used by companies to create digitized voice activated assistants that help guide customers; Siri and Alexa are just two examples. While AI might seem sci-fi adjacent to some dealerships, there is one way … Read more

Should Car Dealers Use Stock Photos?

Should Car Dealers Use Stock Photos

Many car buyers start their hunt for a new vehicle online; a study by Cox Automotive reported that in 2020, car buyers spent more than seven hours researching and shopping online. The dealership website was noted to be the last destination for more than 30 percent of online shoppers. For dealerships, their website should be … Read more

Here’s How to Use SEO to Drive Sales and Business to your Dealership

Drive Sales and Business to your Dealership

Covid exacerbated the online buying trend and even pushed car dealerships to move business online. However, from 2019 to 2020, Cox Automotive noted that car shoppers were actually spending less time researching and shopping for a car online. Before the pandemic, buyers spent around nine hours shopping and researching; in 2020, search time decreased to … Read more

A 360 Virtual Tour: Car Interior, Exterior Features Enhance UX

360 virtual tour car interior

Immersive and interactive content can engage customers as they visit web pages to explore vehicles and their new car options. Many dealerships offer standard photo slideshows for vehicles on their lot, in their inventory and via their showroom. Yet, are slideshows the most memorable content that dealerships can offer? Today’s customers—especially younger shoppers—crave a more … Read more

Some Dealerships Accept Crypto for Purchases

Dealerships Accept Crypto

The majority of car buyers finance their new car. Some obtain financing through their bank or credit union, while others get approved for financing through the dealership. While a loan is the most common way to pay for a car, this isn’t the only financial resource for buyers. Dealerships may have stipulations related to taking … Read more

Best Car Photos From Y2K

Best Car Photos

The year 2000 was the dreaded year that the world feared that computers would suddenly go berserk, because of the Y2K problem. Nothing apocalyptic happened, but the year was memorable thanks to the millennial pop culture trends. Boy bands ruled the radio, the movie “How the Grinch Stole Christmas” was the top film and some … Read more

Is There a Boy’s Club in the Auto Industry?

Boy’s Club in the Auto Industry

The automotive industry encompasses factories, corporate headquarters, finance companies and, of course, the dealerships. The industry has long been dominated by men, but women have long since burst through the ceiling of this sector even if statistics don’t weigh in their favor. Is there a boy’s club in the auto industry? Looking at the numbers, … Read more

Are Family Car Dealers a Thing of the Past?

Family Car Dealers

It used to be that, when you wanted to buy a car, you would head down to the local family-owned dealership and make a purchase. Nowadays, however, family dealerships are less and less common in many areas. Instead, you’ll find huge chain dealerships. Does this mean, though, that family dealerships don’t exist anymore? Does it … Read more

Spin Car 360 – Car Stock Photos & Images

When you think of “car spins,” you might think of a vehicle spinning out of control. However, in the automotive stock photo world, the term has a very different meaning. A car spin, in this context, is a moving image or video of a vehicle that allows viewers to see it from every angle. In … Read more

Why Dealers Want Your Used Car

Why Dealers Want Your Used Car

Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make a sale to a private … Read more

The Power of Electric Car Stock Photo

Electric Car Stock Photo

Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality electric car stock photos can … Read more

Dealership Evolution and Survival for the Future: Why Dealerships Need to Prepare to Pivot

Dealership Evolution and Survival

If the pandemic taught dealerships anything, it’s that the industry and circumstances might force an immediate pivot in business as usual. When non-essential businesses faced lockdowns, survival meant taking business online. Now buying a car online is becoming commonplace, and perhaps the pandemic helped to force this change. Yet, the economic ripples continue for the … Read more

Here’s Where to Find a Car Sales Background Image

Car Sales Background

Hero images on a website refer to a banner photo that grabs the visitor’s attention and dominates the page. Dealerships might use an image of the location exterior as their hero image or they might select a different dominant image. Used car dealerships could opt for a car sales image background. A car sales image … Read more

Get On the List: Car Buyers are Waiting for Electric Vehicles

Waiting for Electric Vehicles

The normal car buying experience—the one that existed before Covid—was fairly cut and dry, albeit sometimes an ordeal. Covid upended the supply chain and it helped to cause a shortage of microchips in the auto industry, which also caused a crunch in supply.  While other factors also contributed to the chip shortage, the result is … Read more

The Power of Using Car Showroom Images

Car Showroom Images

In today’s world, people still shop in the traditional way. However, there are also a great many people who prefer to do their shopping online. They’re not just buying clothes or household items either. Some individuals are comfortable with making major purchases online, including car purchases. What this means for you, as a car dealer, … Read more

Digital Marketing Strategies Every Car Dealer Needs to Try

Digital Marketing Strategies

If you own a car dealership, you’ve probably seen a big change in sales since the beginning of the COVID-19 pandemic. In particular, you’ve probably noticed that more and more people are choosing to shop online.  No matter how you feel about that change, online car shopping probably isn’t going anywhere. As such, it’s up … Read more

Here’s How Dealerships Can Use Editorial Photos of Cars

editorial photos of cars

Editorial photos are typically photos designated for editorial use versus being used for advertising. In some cases, businesses are prohibited from using editorial photos or images marked as ‘for editorial use only’ in any capacity used to sell a service or product (i.e. advertising or commercial use). Violating the terms could lead to legal issues. … Read more

Tips For Starting A Car Dealership

Tips For Starting A Car Dealership

There are all kinds of business ventures to go into. But, if you have an interest in cars and want to make big-dollar sales, owning a car dealership could be for you. There are several different ways to go about this process. For example, you could invest in and sell new cars or used cars. … Read more

What is a Car Model Image Database?

Car Model Image Database

Car dealerships need to consistently market their inventory and the new models rolling into the showroom. Even before a model is acquired by the dealership, excitement for the upcoming arrival is often teased and promoted on social media or online. If dealerships don’t yet have possession of a vehicle, how can they market it? The … Read more

Here’s How Customer Loyalty Can Boost Sales

Customer Loyalty Can Boost Sales

Dealerships might not be sweating about moving inventory off the lot. Used car prices are still high, and buyer demand is surging, too. Sales might be great, even if the vehicle selection isn’t the most robust for customers. Yet, even when finalizing that sale seems effortless, dealerships need to recognize that demand won’t always be … Read more

This is the Best Image Type for Luxury Car Photography

Luxury Car Photography

Luxury cars are an investment, and buyers of these high-end vehicles might expect to be wowed when researching their options online. If a buyer is investing $100,000 or more in a vehicle, they want to find impactful images online that show them more details about their options. Car stock images are useful for dealerships when … Read more

How to Attract More Pre-Qualification Customers

Pre-Qualification Customers

Every auto dealership wants to attract more customers, so how do you stand out from the crowd? Cars are cars and there are only so many brands. There are bound to be competitors selling the same makes and models as you, especially if your dealership sells used cars. When you account for the influence of … Read more

What is a Car Vector Image?

Car Vector Image

Car dealerships often use automotive stock photography to showcase their new models and inventory. These professional photos show vehicles in full detail to help buyers understand their design and their interior features, too. Many dealerships offer extensive online photo slideshows of stock imagery. Dealerships often prefer to use stock photos because they are high-resolution images … Read more

How Can Dealerships Use Carousel Ads to Engage Customers?

Carousel Ads to Engage Customers

Advertising on Facebook allows dealerships to target specific customer demographics and focus efforts on specific geographic areas too. Geotargeting can be more micro than macro in scope, perhaps even zeroing in on a very small area in a community. Not all ads are as effective on Facebook, even when they are targeted to the right … Read more

Use a Car Photos Library to Increase Interest and Excitement

Car Photos Library

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing delays. Presenting new models to … Read more

How Does the Google Broad Core Update Impact Car Dealerships?

Google Broad Core Update Impact Car Dealerships

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could affect: Page rankings Keyword popularity … Read more

Auto Photo Gallery: The Good, the Bad and the Most Creative

Auto Photo Gallery

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo gallery for used models needs … Read more

Can Buyers Find Your Dealership?

Can Buyers Find Your Dealership

In the days before the internet, buyers navigated to dealerships by the highways and byways. Maybe they used a road map to find the dealership that, hopefully, had their favorite car. Ads in newspapers included the dealership address. Television commercials probably featured the dealership lot and flashed the address, too. Buyers are now discovering dealerships … Read more