Resources

Some of the most general specs potential buyers ask about are a car’s gas mileage, basic style, and passenger capacity. In terms of gas mileage, the 2021 Kia K5 gets 27 mpg and 37 mpg. It showcases a Intercooled Turbo Regular Unleaded I-4, 1.6 L engine. As for looks, the car has a 4dr Car ... Read more

Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story related to the business. On ... Read more

Mileage is one of the most important features people inquire about when buying a vehicle. With the 2021 Volkswagen Atlas there are no surprises. You can depend on a reasonable 20 mpg and 24 mpg. Other general specs to know about this automobile are that it can seat up to 7 passengers, it has a ... Read more

Genesis GV80 there are no surprises. You can expect a reasonable 21 mpg and 25 mpg. Other simple specs to know about this automobile are that it can seat up to 5 passengers, it has a Intercooled Turbo Premium Unleaded I-4, 2.5 L engine, and a Sport Utility body. TRANSMISSION SPECIFICATIONS The 2021 Genesis GV80 ... Read more

The car buying journey has evolved over the years. In the past, the average automotive consumer would visit an average of five dealerships before deciding which vehicle to purchase. Now, the average auto consumer only visits one or two dealerships. This is because much of their research is now conducted online, so they no longer ... Read more

The 2021 GMC Yukon can easily carry up to 7 passengers. It also has an attractive Sport Utility body and a Gas V8, 6.2L engine. It gets 16 mpg and 20 mpg. TRANSMISSION SPECS The 2021 GMC Yukon has a 10-speed automatic transmission. ENGINE SPECIFICS Drive free and easy with a Gas V8, 6.2L engine. ... Read more

With the 2021 Kia Seltos there are no surprises. You can depend on a reasonable 27 mpg and 31 mpg. Other basic specs to know about this car are that it can seat up to 5 passengers, it has a Regular Unleaded I-4, 2.0 L engine, and a Sport Utility body. ENGINE SPECS When you ... Read more

The automotive industry took quite a hit during the pandemic. When Covid caused businesses to close, factories might have shut down, too. Or factories might have scrambled to find replacements for sick workers. Dealerships might have closed to foot traffic and moved business online. Now Covid restrictions are lifted; the Centers for Disease Control explained ... Read more

With the 2021 Mercedes Benz GLE-Class Coupe you can expect around 18 mpg and 23 mpg with Intercooled Turbo Gas/Electric I-6, 3.0 L engine, a Sport Utility body, and the ability to seat up to 5 passengers. TRANSMISSION SPECS With this automobile, you’ll benefit from a Transmission: AMG SPEEDSHIFT TCT 9-Speed Automatic. ENGINE SPECIFICATIONS Drive ... Read more

In terms of gas mileage, the 2021 Chevrolet Trailblazer gets 26 mpg and 30 mpg. It has a Gas I3, 1.3L engine. The 2021 Chevrolet Trailblazer has a Sport Utility body and can seat up to 5 passengers. TRANSMISSION SPECIFICATIONS With this automobile, you’ll enjoy a Transmission, 9-speed automatic. ENGINE SPECIFICATIONS Make use of a ... Read more

Americans might be ready to get back to normal. When the Centers for Disease Control loosened mask restrictions for vaccinated individuals, the masks seemed to come flying off. And retail establishments, restaurants and car dealerships also might have seen a boost in sales and foot traffic. In fact, Americans swamped car dealerships during the beginning ... Read more

The Renegade Dance, “Baby Shark,” Mary Schmich’s “Wear Sunscreen” column. What do they have in common? They all went viral on the internet! Renegade was the viral dance challenge on TikTok made popular by Charli D’Amelio. “Baby Shark” became the most watched video of all time on YouTube. Mary Schmich’s column for the Chicago Tribune ... Read more

Automotive dealers should use every tool at their disposal to sell more vehicles, including online platforms such as Facebook Marketplace. Introduced in 2016, Facebook Marketplace is an online platform where consumers can discover, buy, and sell items. Consumers can search for specific items and filter the results by location, price, or category. By using Facebook ... Read more

Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through ... Read more

Facebook ads can help customers find cars and car dealerships in their area. For dealerships, these ads can help generate leads and sales by delivering the dealership’s messages and brand to new potential customers.   Some car dealerships might not advertise on social media and may be unsure if this is the platform for them. Advertising ... Read more

Social media is a crucial way to connect with customers and, hopefully, generate new business, too. Dealerships may be active on Facebook or Twitter, and hosting accounts on these two platforms may work well for providing updates and sales or to simply engage with followers. However, video engagement is becoming incredibly popular. And YouTube is ... Read more

Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews. What these consumers read online can impact where they spend ... Read more

Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide where and how to focus ... Read more

In the past, automotive companies relied solely on traditional marketing channels such as TV, print, and radio to reach potential consumers. But over the last decade, digital marketing has become an increasingly important component of automotive marketing strategies. It’s no longer an option to implement digital marketing strategies–it’s a necessity. Some automotive companies have already ... Read more

The process of shopping for a new car has changed drastically over the years. In the past, consumers may have started the process by looking at a newspaper classified section, a dealer sales flyer, or going to whatever local shopping center couldn’t bother towing the cars with ‘for sale’ signs stuck under the wipers. Watching ... Read more