Administrator

Today, dealerships can advertise via social media to reach a broad audience and to strategically target specific demographics, too. Online ads can use tools that gather insight about buyers and their preferences, meaning that ads can show consumers only the automobiles that suit their lifestyle or personal tastes. In the past, though, marketing for dealerships … Read more

Today’s automotive consumers spend an average of seven hours researching and shopping online when buying a new or used car. Much of this time is spent looking at online listings posted by local auto dealers. The vast majority of auto dealers list their inventory online, which means auto consumers may scroll through hundreds of different … Read more

Creating a memorable brand can help a dealership stand out from the crowd and attract customers into the showroom or onto the lot. Car dealership marketing materials can include advertisements—print, radio, and social media—as well as blog content (for the dealership’s website), social media posts/pictures/videos, branded events and more. Yet marketing might even include branded … Read more

The old saying, “A picture is worth a thousand words,” rings true in the world of automotive marketing. Studies show that images can play an important role in helping automotive consumers research different vehicles, compare their options, and make purchase decisions. If you want to engage with consumers, using high quality images is key. However, … Read more

Mileage is one of the features people inquire about when buying a vehicle. With the 2021 Cadillac CT5 there are no surprises. You can expect a reasonable 23 mpg and 32 mpg. Other basic specs to know about this vehicle are that it can seat up to 5 passengers, it has a Turbocharged Gas I4, … Read more

The automotive industry is becoming increasingly competitive. There are over 18,000 auto dealerships currently operating in the U.S., so chances are your dealership is not the only one in your community. If you want to attract new customers and gain a competitive edge, you must be willing to invest in marketing. In the past, auto … Read more

According to the National Automobile Dealers Association, there are over 16,000 franchised new car dealerships in the United States. The vast majority of these auto dealers list their inventory online to generate more sales. In other words, this is a competitive industry, so it’s important to make your listings stand out if you want to … Read more

Car dealerships might incorporate a variety of marketing materials in their campaigns. Banner advertising, Facebook advertising, print materials, billboards and even blogs and social media posts could help draw attention to the dealership and engage with potential customers. When creating car dealership marketing materials, high quality stock photos can provide professional appeal that can draw … Read more

Today’s automotive consumers conduct research, explore vehicles, and compare their options online. Many consumers don’t even visit a car dealer until they have decided which vehicle they want to buy. Because so much of the car buying process has shifted online, SEO for car dealers has become increasingly important. But SEO isn’t just about optimizing … Read more

Content marketing materials include videos, blogs, and even all those updates on social media. Content marketing helps dealerships (and other businesses, too!) reach their audience and, hopefully, stand out from the competition. There isn’t a magic formula for content marketing campaigns or strategies. Why? It’s simple…uniqueness is an asset in marketing. Creativity can leave a … Read more

Many automotive consumers go online to learn about new models, research their options, and decide where to purchase a new vehicle. These consumers often fall in love with a vehicle based on the images they see online, which is why choosing the right images is so important for automotive dealerships.  Some dealers choose to take … Read more

Social media channels can help dealerships engage with and reach out to customers and, hopefully, welcome potential new followers who may turn into future customers. An active presence on social media is now the norm for many businesses today, and these platforms may be necessary to stay connected to the younger generations who might become … Read more

Online resources have become a major part of the shopping experiences for those looking for a new car. Think with Google statistics show that even back in 2017 nearly all (95 percent!) of buyers were looking online for info, and twice as many consulted the web for research instead of driving out to a dealership. … Read more

Covid changed lives in the U.S. and around the globe. Trips to stores required masks and social distancing. Car dealerships might have faced closures, too, for in-person experiences. However, as the country re-opened gradually, dealerships and other businesses also had to evolve in their business procedures. The National Automobile Dealers Association (NADA) focused on three … Read more

In advertising, going over the top isn’t such a bad thing. But this isn’t about pricey ad campaigns or even big budget commercials. Over the top advertising is its own segment; OTT is digital advertisement delivered via streaming services. Should dealerships go over the top with their advertising? Auto Dealer Today magazine advises that this … Read more

Some of the most common specs potential buyers ask about are a vehicle’s gas mileage, overall style, and passenger capacity. In terms of gas mileage, the 2021 Mercedes Benz E-Class gets 21 mpg and 27 mpg. It features a Intercooled Turbo Gas/Electric I-6, 3.0 L engine. As for looks, the car has a Convertible body … Read more