Resources

A sharp website is the key to attracting your target audience, and this is especially critical for a niche like the Tesla consumer base. Increase conversions by using stunning images that frame your inventory as the best on the auto market. Take a look at a few easy ways to find the best Tesla images ... Read more

Showcasing the exotic cars you have on the lot is more of an art than a marketing tool. One of the most critical elements of any effective performance car campaign is top-notch imagery.  Angles, curves, and even colors can completely transform the look of your main page, logo, product listing, or outreach collateral. Each model ... Read more

Your marketing is the face of your company, and it’s important to use every element to support your brand’s image and aesthetic. When it comes to creating a striking, eye-catching website or ad campaign, images are everything.  Keep these tips in mind to choose the best car stock photos to represent your dealership. Quality is ... Read more

Sports car buyers are looking for a specific look and feel when they step through your dealership’s doors. While industrial city roads and blank backgrounds might work for a customer who is looking for a minivan, someone shopping for a speedy two-door coupe will likely have a different aesthetic in mind.  Using stunning, high-quality, and ... Read more

There are countless car background images to choose from, which can make finding the right one for your website somewhat difficult. But knowing what to look for in a background image will make the process of finding the best one much easier. What Are the Most Common Types of Car Background Photos? There are many ... Read more

When it comes to window shopping, bigger is always better. So, why not start the bidding at 500 horsepower? Take a look at some of the most impressive luxury car images of 2020 to attract buyers to your exotic dealership. Aston Martin DBS Superleggera This stylish sports car truly embodies the aesthetic of success in ... Read more

The car buying experience has changed drastically since Henry Ford rolled the Model T off the production line in 1908. In the early stages of vehicle mass production, an often-heard joke at the company was the consumer could have any vehicle color they wanted—as long as it was black.  Car sales were simpler when there ... Read more

The coronavirus is negatively impacting nearly every industry, but not all industries are impacted equally. Currently, the travel industry is especially hard hit—and that includes rental agencies. With few people traveling, the demand for rental cars is severely reduced and revenue has fallen significantly. Limited demand, however, doesn’t mean no demand. Those who need to ... Read more

Virtual reality applications are a disruptive technology for the automotive industry because they’re in every segment. Researchers use them to develop new vehicles and make transportation safer. Technicians take advantage of the features they provide for streamlining repairs and services. VR even impacts the consumer’s purchase journey, as they visit showrooms and get in-depth looks ... Read more

In the last twenty years, the world has moved more and more of its media, shopping, and marketing online. The internet has become the largest marketplace in history, and it literally stretches around the globe. Now, the outbreak of coronavirus has added a new wrinkle. Seeking to slow the spread of the virus, many governments ... Read more

For decades, automotive marketing and car dealership marketing often happened via broadcast television. But in an age of decreasing reliance on traditional media, depending on TV ads for dealership messaging is a losing strategy. This is especially so over the long term, as the younger generation often watches no broadcast TV at all. Car dealerships ... Read more

Economy cars have a mixed reputation. In the past, they were widely stigmatized as small, boring, and slow vehicles. That perception still persists somewhat, but fluctuating gas prices, environmental worries, and—most importantly—improvements to economy cars have come together to significantly increase the appeal of these vehicles. Today, economy cars are a practical choice for many ... Read more

One of the perennial favorites of both automotive industry insiders and consumers is the acclaimed ‘best-of list. These lists are a valuable way to catch the eye of car shoppers early in the consideration phase and direct their attention to stand-out vehicles. Indeed, many car shoppers rely heavily on best-of lists to make their purchasing ... Read more

In 2013, the Chevrolet SS sedan was released in what Chevy enthusiasts widely regarded as the best color that General Motors ever offered: Perfect Blue. To some, it was an understated hue that managed to stand out while still being tasteful. It was, well, perfect. Unfortunately, the general public disagreed, and the majority of SS ... Read more

Dealers have used video effectively for decades. Commercials from local dealerships were mainstays of local television stations well into the twenty-first century. With the advent of streaming media, however, online car dealerships have struggled to turn an unprecedented audience of potential buyers into customers.  Today’s car buyers overwhelmingly start the shopping process – not as ... Read more

For many car shoppers, car reviews and image galleries spark a deep interest in a particular vehicle. Sometimes, they even become convinced that they have found The One based on articles and images alone. Once they get a chance to drive the car, however, these same shoppers may find that the real-life experience falls short ... Read more

Quirky, offbeat advertisements for car insurance have been a TV staple for over twenty years. Reticent lizards and an unreservedly cheerful woman in white are now a natural part of our cultural landscape. However, while these adverts succeed in entertaining their audience, the adverts themselves have little to do with cars. In fact, vehicles rarely ... Read more

Last year was hard for automakers and dealerships. Although sales topped 17 million vehicles in 2019, this number still represented a decline compared to 2018. With this lead-up, the year 2020 was already shaping up to be challenging for the auto industry. Then came coronavirus,  transforming daily life and significantly affecting the economy. This pandemic ... Read more

If virtual reality is the future of car shopping, it is safe to say that this shopping will eventually take place at a virtual car dealership. Already, nearly every dealership has at least some sort of online presence, even if just posting sales listings on third-party sites. But some dealerships are taking it a step ... Read more

Even before 2020 began, experts knew it was going to be a tough year for the automotive industry. New car sales trended downward in 2019, and a glut of vehicles coming off leases were primed to flood the market with appealing alternatives to new car purchases. But no one could have predicted the impact of ... Read more