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Not every image benefits marketing purposes. For car dealerships, the imagery used to capture inventory—both new and used models—can help garner interest from potential buyers or it can perhaps stall interest in the vehicle. Photography can elevate the design of a new model, and it also can help buyers understand the uniqueness of a vehicle. … Read more

Covid exacerbated the chip crisis and the economic impact reverberated throughout the automotive industry. Dealerships are still dealing with low inventory for some new models, and higher prices and crunched supply also has impacted the pre-owned/used market, too. In normal circumstances, dealerships would be marketing sales, promotions and new inventory. During a supply crunch, though, … Read more

Tesla is one of the top manufacturers of electric cars. Tesla’s Model Y was the best-selling electric vehicle in the country—more than 172,000 were sold in 2021. While the company tends to dominate the electric market, competitors like Lucid, Rivian and mainstay auto companies like General Motors, Ford, Toyota and others also are releasing exciting … Read more

When the dealership is analyzing data analytics for the past month’s online traffic, things aren’t looking good. Page views are down, and customers don’t seem to be staying on the site for long. In fact, they’re clicking in and quickly checking out. The situation might be a head-scratcher. Content seems solid; it’s well-written and optimized. … Read more

There are luxury or premium vehicles and then there are vehicles that are at another level of affluence. Couture cars might be the best term for vehicles that are made just for the buyer. These vehicles can include extraordinary paint specs, unique features and little touches that add to the luxury of the drive. Couture … Read more

Back in May of 2021, Google updated its algorithm yet again. Google loves keeping SEO professionals on their toes, and each update of the algorithm can mean minor—or sometimes major—updates to content and websites to ensure that rankings don’t plummet. For dealerships that don’t have an SEO or marketing pro handling their online content, this … Read more

Shopping for a new or used vehicle has transformed into an online virtual experience for the buyer. Before venturing into a car dealership, many car buyers research their car online. Cox Automotive’s Car Buyer Journey Study: Pandemic Edition revealed that buyers spent more than seven hours researching and shopping online, and the last site they … Read more

Car dealerships might have an extensive marketing budget or they could be watching every dollar. No matter if the budget is seemingly bottomless or more constricted; dealerships don’t want to invest money that won’t make them profitable. Unfortunately, not all marketing campaigns boost sales or provide a good return on investment. Some campaigns are not … Read more

Consumers might have two large monthly expenses: the car payment and the mortgage. When shopping for either a new home or car, most buyers will not make such a significant purchase sight unseen. Photos can help the buyer understand if the purchase fits their needs, requires any changes or repairs and matches their style or … Read more

Car dealerships might already know the basics about marketing. Advertising, online content, events and other tactics can drive traffic, increase leads, and, ideally, increase sales, too. Yet, there might be a few tactics that aren’t on the radar, and these hidden strategies could also help give traffic a nudge. What are the dealership’s marketing strategies, … Read more

When you run an auto dealership, your primary focus is selling the right cars to the right buyers. However, in today’s world, not everyone wants to come into a dealership and consult with a salesperson.  Instead, many modern buyers want and demand to do their shopping online. Fortunately, auto dealerships can provide an enjoyable online … Read more

Dealership marketing can encompass advertising, blog content, events and social media communications. Dealerships may underestimate or underutilize the power of video, however, when marketing their inventory and introducing new models. Video marketing is a powerful strategy for drawing interest online, especially on social media platforms. Dealerships can create unique content or opt for traditional video … Read more

Car stock photos can come in handy for a range of purposes. Most commonly, they are used by automotive dealerships that wish to provide their customers with a virtual showroom experience. However, they can also be used by car rental agencies, print and web publications, advertising agencies, and so much more. Regardless of why you … Read more

Dealerships need to differentiate from their competition to help generate leads and get noticed. New customers are important for sales growth, but so is the retention of past customers. Dealerships need to ensure that the current customer base keeps coming back for their future purchases. Advertising can help dealerships be seen by potential car shoppers, … Read more

Many modern businesses and organizations rely on auto stock photography. These are professional photos of vehicles that can be licensed and used for a fee. Ideally, they should be high-quality photos that show all of the features of the vehicle.  If you’re considering using car stock photos, take a minute to learn more about these … Read more

Company culture can be relaxed or a bit more formal. For car dealerships, culture can be incredibly unique and help the business stand out from competition. The culture of a dealership may be a solid part of the brand. The sales team at the dealership has to embody the dealership culture. They are the face … Read more

A variety of businesses can benefit from having access to a car pictures gallery. These photo galleries are like extensive libraries that contain a range of car stock photos and images designed for commercial use. And, while there are many galleries to choose from, few are as comprehensive, accessible, and vast as EVOX. A Name … Read more

Your car dealership must have a strong presence on social media in order to attract new customers and generate leads. This means you need to create profiles for your car dealership on Facebook, Twitter, LinkedIn, Instagram, and any other social media platforms your target audience uses. You also need to post on each of these … Read more

Standing apart from the competition can keep dealerships in the minds of consumers. As many car buyers begin their research for a new car online, the content and resources on dealership websites is more important than ever. Consumers want to see the dealership’s inventory, but they might not want to visit the physical location in … Read more

Brand loyalty or personal preference could guide the customer’s car buying experience. Some buyers even know what they want down to the tiniest detail. Often, finding the car a customer wants isn’t an issue. Even if the dealership doesn’t have a particular model, they might secure it via a dealer trade. During times of great … Read more

A website needs to make a splash immediately. If a site doesn’t resonate, if it takes forever to load or if it doesn’t provide beneficial and informative resources, visitors might just click out and head elsewhere. This is bad news for dealerships facing tough competition in their area. Dealerships want site visitors to explore their … Read more

When demand for cars is on the upswing, dealerships might have difficulty keeping cars on the lot. There are times when the market is so hot that dealerships may be hunting for inventory. When buyers aren’t biting, though, dealers may face sluggish sales. Dealerships wondering if marketing moves inventory should wonder no more! Marketing creativity … Read more

Dealerships often include many different tools and features on their website to keep visitors engaged and to differentiate them from the competition. As online tools have become more tech-savvy and immersive, dealership sites have opted to include spin images, augmented reality showrooms and even tools that let shoppers preview cars in different paint colors. One … Read more

The car market ebbs and flows related to supply and demand, and when buyer demand is high dealerships might have no problem moving cars from their lot. Even in great markets, though, some vehicles could be tough to sell. These could be used or preowned models that aren’t so aesthetically pleasing or perhaps the vehicle … Read more

Content can keep visitors interested. But content isn’t just about text, product details or even blog articles. Instead, dealerships should use vehicle photography to add explorative features and immersive experiences to their website. How do Images Encourage Exploration? Images are just pictures, right? Not necessarily. Digital images don’t have to just be one single photograph … Read more

Most consumers begin the car buying journey online rather than inside a dealership. As a result, car dealerships must adjust their marketing strategies to ensure they are connecting with consumers before they ever step foot inside their showroom.  Because consumers start the car buying process online, it’s important for dealers to provide them with the … Read more

The automotive industry has become increasingly competitive over the years. Now that most automotive consumers start the car buying process online, car dealerships must find new ways to connect with their target audience before they ever step foot inside a showroom. Using striking images, especially 360 interior car photos, is one way to stand out … Read more

Car buyers can read the vehicle specs, they can understand what upgraded options they can choose, and they can even zero in on the price tag. But the images of the vehicle allow the potential buyer to understand the design inside and out and, ultimately, picture themselves in the car, truck, van or SUV. But … Read more

Shopping for a car often begins online, and research is important to finding the best vehicle for their needs and their budget. In fact, Cox Automotive’s 2020 Car Buyer Journey Study revealed that new car buyers spent more than six hours via online research while used buyers spent more than 10 hours. During the pandemic, … Read more

EVOX Images offers car dealerships access to photos of more than 14,000 makes and models for commercial use. Dealerships can use these photos on their website, in marketing campaigns or social media accounts to provide their customers with high resolution, up-close and detailed photos of each vehicle’s exterior and interior features. New images are constantly … Read more