Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews. What these consumers read online can impact where they spend … Read more
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide where and how to focus … Read more
In the past, automotive companies relied solely on traditional marketing channels such as TV, print, and radio to reach potential consumers. But over the last decade, digital marketing has become an increasingly important component of automotive marketing strategies. It’s no longer an option to implement digital marketing strategies–it’s a necessity. Some automotive companies have already … Read more
The process of shopping for a new car has changed drastically over the years. In the past, consumers may have started the process by looking at a newspaper classified section, a dealer sales flyer, or going to whatever local shopping center couldn’t bother towing the cars with ‘for sale’ signs stuck under the wipers. Watching … Read more
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide where and how to focus … Read more
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide where and how to focus … Read more